Local initiatives: British Columbia

Awareness In the most recent Consumer Awareness Benchmark Study for all British Columbia Stewardship Programs (2018), 71% of respondents indicated awareness of the used oil and antifreeze materials recycling program managed by the British Columbia Used Oil Management  Association (BCUOMA). And 84% believed the products collected in the BCUOMA program are properly managed. The awareness…

Local initiatives: Manitoba

Awareness Steinbach is Manitoba’s third largest city and the regional economic hub of the south-eastern part of the province. The city and the surrounding farming communities reflect a strong Mennonite influence with orderliness and a commitment to a clean environment. On Saturday, June 8th, to raise awareness of the importance of used oil and antifreeze…

Local initiatives: Saskatchewan

Awareness Recycling used oil and antifreeze materials has a long action cycle. So the Saskatchewan Association for Resource Recovery Corp. (SARRC) plans its awareness building to cover 365 days a year. The campaign begins lightly with a few strategic radio commercials and digital ads. As the weather improves, and the farming community prepares for another…

Local initiatives: Quebec and Atlantic

Awareness It’s Superhero Captain SOGHU & UOMA…to the rescue. In entertaining, animated TV commercials, the recycling Superhero delivers the message about giving those used products a “Second Life”. This new SOGHU and UOMA Atlantic advertising and marketing campaign raises awareness about what becomes of the materials when recycled. Take a look. UOMA Atlantic – English…

Local initiatives: Alberta

AwarenessCurrent and Future Initiatives Since the inception of Alberta Recycling, our focus has always been on adding value. While we’re not stepping away from our mandate, we are willing to listen to and look at things outside of the recycling realm as well. We support expansion of our existing recycling programs; all elements of the…